About Commercial photography
Commercial photography is used in advertising, merchandising, and product placement. Commercial photography is also used in corporate brochures and leaflets, menus in cafes and restaurants, and similar commercial uses where photographs enhance a text. Commercial photography is used to promote or sell a product or service. There are a number of ways that photographs can be used to better market products and corporations.
Commercial photographs of product lines, or of individual products, can either focus upon the design of the product, or upon the use of the product . Product commercial photography reveals the detail and feel of a product to the customer, while advertising commercial photography is more likely to focus upon the status and attractions of the product. Businesses may want to use commercial photography to promote themselves, or particular aspects of their work.
Food can be photographed to promote menus or for use in culinary sections of magazines: these shots can either focus upon the food, rather like catalogue shots of clothes, or they can take in the mood and feel of a venue.
There are a range of styles and techniques in commercial fashion photography, from catalogue photographs which attempt to show the entire detail of clothing, to editorial shots, which attempt to use the clothes in unusual and dynamic ways.