About Commercial photography

Commercial photography is used in advertising, merchandising, and product placement. Commercial photography is also used in corporate brochures and leaflets, menus in cafes and restaurants, and similar commercial uses where photographs enhance a text. Commercial photography is used to promote or sell a product or service. There are a number of ways that photographs can be used to better market products and corporations.

Commercial photographs of product lines, or of individual products, can either focus upon the design of the product, or upon the use of the product . Product commercial photography reveals the detail and feel of a product to the customer, while advertising commercial photography is more likely to focus upon the status and attractions of the product. Businesses may want to use commercial photography to promote themselves, or particular aspects of their work.

Food can be photographed to promote menus or for use in culinary sections of magazines: these shots can either focus upon the food, rather like catalogue shots of clothes, or they can take in the mood and feel of a venue.

There are a range of styles and techniques in commercial fashion photography, from catalogue photographs which attempt to show the entire detail of clothing, to editorial shots, which attempt to use the clothes in unusual and dynamic ways.

Clients to date

Bed and Breakfasts
Food Photography
Text Books
Fashion Photography
Office portraits
Industrial photography

Corporate photography rates for 2013.

Inclusive in my fees are fully edited high-res images as well as the low-res images, and all burnt to DVD with full licence to use in any media over an unlimited period. Jumbo prints are also provided.

Also included is a contact sheet that allows you to browse your photos as low-res previews. This will be emailed on request.
- Mini shoot - R2850 (20 images) (excludes travel costs)
- Fees per half day - R5200 (up to 100 images) (includes travel costs)
- Fees per day - R8800 (up to 200 images) (includes travel costs)

Samples of the photographs will be emailed to you within 48 hours and product can be ready within 2 weeks.

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